For sales leaders and sales ops

Stop opening every account with the same pitch.

Before a rep reaches out, we recon each company on your list for what can't be scraped, bought or looked up: whether they need what you sell, whether they already have it, and what to open with. Your reps work the accounts that could buy, and every first line is something true.

Your list: 2,400 HVAC companiesfor a team that sells field-service software
Streta

Reach out now

Comfort Air Co. Still schedules every job on a whiteboard. Summer is when it breaks.

Send a different message

Summit Heating & Cooling. Already on another system, and the owner says it's clunky.

Asked us to stop

Northside HVAC. Flagged, so you can decide what to do.

No answer

Valley Mechanical. Nothing we'd stand behind, and the reason why.

The problem: your reps and everyone else's are working the same list.

Same databases, same fields, same first line. Connect rates and reply rates slide, reps burn through accounts, and the pipeline review turns into a debate about which deals are real. The fact that decides whether an account would buy isn't in any database, and no scraper can find it.

48 of 55. We looked at 55 businesses that sell to other businesses. For 48 of them, the fact that decided whether a prospect could be won wasn't published anywhere.

What changes for your team.

What we bring back isn't in a database, can't be scraped, and isn't something you could look up. So nobody else reaching out has it.

Opened from the database

"Hi, is this Mike? This is Dana with FieldPro. I'm reaching out because we help HVAC companies like yours streamline operations. Got a minute?"

Opened after Streta

"Mike, it's Dana with FieldPro. Your schedule still lives on a whiteboard, and summer is when that falls apart. We put every job where your techs can see it. Worth fifteen minutes before the rush?"

  • Reps on the accounts that can buy

    Your SDRs' dials and your sequences go to the companies that need what you sell. The ones that already have it get a different pitch.

  • A pipeline nobody argues about

    A meeting with a company that has the problem is a real one. Your pipeline review stops being a debate about which deals are real.

  • Routing your ops lead can trust

    Every company comes back with a result, a definitive answer or the reason there isn't one, with the evidence, in the same fields every time. Mapped once to your CRM or sequencer. See what comes back.

How it works.

It fits between the list your team already has and the outreach it already runs. Your CRM and sequencer stay as they are.

  1. 1

    Tell us who you're after

    And what you'd want to know about each company before anyone reaches out.

  2. 2

    Send your list

    The one you already have, all at once or one company at a time.

  3. 3

    Get every company back, sorted

    Each with the answer, the evidence, and what to open with. Your reps take it from there.

Nothing is sold to the business and nobody gets pitched, and it's done in Streta's name, never yours, so nobody we reach knows you asked. Anyone who asks us to stop is never asked again, and you're told. You decide who to reach and how.

You only pay for answers.

From $2,500
a month, for each 25 answers a day
$1,500 once, to set up

From $2,500 a month for each 25 answers a day, sized to your list on the call, and $1,500 once to set up. An answer is a definitive one to what you asked, whatever it says, and what counts as one is agreed with you, in writing, before the job starts. Companies with no definitive answer, and any that ask us to stop, come back too, at no charge. How the price works

We don't promise results. We promise that if it isn't a fit, we'll say so in numbers before you've spent anything you can't get back.

Start with one list.

Tell us how many answers a day you can use and what you need to know about each company. You'll see where your price starts before you speak to anybody, and the exact price before you pay anything.