GTM Recon: the step between your list and your outreach.

Before anyone on your team reaches out, GTM Recon finds out the one thing about each company on your list that decides whether it's worth contacting, like whether it already has a supplier for what you sell, and tells you what to open with. None of it is in a database or on a website; it only exists in the real world.

We do the finding out, with a mix of AI and human recon. Nothing is sold to the business, and your name is never said, so your outreach still arrives fresh. A business that asks us to stop never hears from us again, and you hear that it asked. The first results reach you within days of set-up, and each one after that as it's done.

What you get on every company

At set-up, we work out the one thing with you: the fact that, if you knew it about every company on your list, would set your team apart. Then every company comes back as one of these:

• An answer

  What they told us, like “no machine here” or “booked out three weeks, Mondays are chaos”. You decide who to reach first, what to say, and who to leave for now.

• No answer

  We couldn't get a definitive answer, and you see why, including the companies nobody could reach at all.

• Asked us to stop

  Reported, so your own outreach can honor it. It stays your list and your decision.

Each result carries the evidence, so your team can check it. Where we add our own opinion of a company, it's labeled as ours and kept apart from the facts.

What it finds that no database has

Everything a business chose to publish, what it sells, where it is, who works there and its hours, is already in the databases your team uses. So is everyone else's team. What separates you is what the business never wrote down:

• Whether the need you solve is already served.
• Who they buy from now.
• Whether a location has what your offer depends on, like a waiting room or a fleet.

When a contract comes up is harder: that sits with one person, not the business, so it takes a list of people rather than companies.

Databases report what a company published. Recon reports what a company says.

Here is how that looked on a real list of 156 med spas, checked for the one fact a company selling to them needed:

• 18, or 12%, had already published the answer on their own site. Reaching out to find out would only show you hadn't looked.
• 49, or 31%, had said enough to guess at. You'd go in knowing roughly what you'll hear: the best conversations on the list.
• 86 had published nothing at all. No lookup and no vendor has the answer for these. Recon does.
• 3 didn't sort into any of the three.

Your list shows none of this. It's 156 companies that look the same, so your team works them the same.

What changes when your team knows first

A list is cheap, so pull more than you need and work only the part worth reaching:

• Cold calling and SDR teams call the companies that need what you sell, and open on something true instead of a pitch.
• Cold email stops guessing in the first line. You're writing to someone whose situation you already know.
• LinkedIn and text go to the people worth the touch, with a reason to reach out.

The best finding changes your next move

A finding is worth having when a yes and a no send your team different ways. Say you place vending machines: whether a shop already has one decides everything. No means reach out now, with a reason. Yes means move on. That's why the one thing is worked out with you at set-up, so what comes back is something your team acts on.

What it costs to skip it

Before we built Streta, we reviewed 4,332 recorded cold calls from 21 campaigns run by professional calling teams, every one on a list nobody had looked into first. Once a person picked up:

• 92%

  of the 2,836 conversations ended unreceptive: not interested, a brush-off, or take me off your list.

• 40

  unreceptive conversations for every meeting booked.

• 3.8

  people asked never to be called again for every meeting booked, each a contact lost for every campaign after.

• 142

  dials for one appointment, across 6,220,737 dials one agency placed for its clients in 2025, which it puts down to list quality more than the rep. Abstrakt Marketing Group, 2025 data

That's outreach going to companies before anyone knew whether they were worth it.

Isn't this just enrichment?

Enrichment fills in what a company already published. Recon finds out what it never did: facts that weren't written down anywhere until we found them.

Could your team do this itself?

You could, and if you see the value in it, it's worth doing whoever does it. It's a bigger job than it looks, though:

• The volume. One definitive answer takes many tries across a list, so a steady pace of answers is a full-time job before anyone sells anything.
• Distance from you. None of it can lead back to your company. The moment a business senses a seller behind the interest, the answer changes, and your name goes with it.
• The rules. Who may be contacted, how and when, and a request to stop that holds for good. Each is easy to get wrong, and expensive when you do.
• Knowing what to find out. The one thing that changes what your team does, put so a business gives a real answer, and read the same way every time.

With us, it starts from $2,500 a month for each 25 answers a day. Set that against what one new customer is worth to you. Either way, it's worth doing: your team reaches out knowing who can say yes.

See what it costs for your list