GTM Recon
Stop pitching companies that were never going to buy.
You give us your list. Before your team reaches out, we find out what you can't look up about each company on it, the things you most want to know, like whether they need what you sell, whether they already have it, or what to open with. None of it is in a database or on a website; it only exists in the real world. Then you take it into the outreach you already run. It goes to the ones who could say yes, and your first line is something true.
The list is yours, from wherever your lists come from now: a general database, one made for your market, or your CRM. We don't sell contacts or lists. If you sell to local businesses in one area and have no list yet, we can build one with you. We do the finding out, with a mix of AI and human recon. The first results reach you within days of set-up, and each one after that as it's done.
Reach out now
Riverside Dental. Books every new patient by hand. What they told us: “Thursdays are slow. Mondays are a zoo.”
Send a different message
Lakeview Family Dental. Already has a booking system, and doesn't like it.
Asked us to stop
Oak Street Dental. Asked not to be contacted. What you do with that is your call.
No answer
Main Street Dental. No definite answer yet, and you see why.
The problem: everyone's outreach comes from the same databases.
Same lists, same fields, same opener, whether it comes as a call, an email or a message. The people you're trying to reach hear "I noticed you're in the space" all week, and they tune all of it out. Worse, the thing that decides whether a company would buy from you isn't in any database, and no scraper can find it.
48 of 55. We looked at 55 businesses that sell to other businesses. For 48 of them, the fact that decided whether a prospect could be won wasn't published anywhere.
Others see the same thing: one agency's 6.2 million outbound dials in 2025 took 142 for each appointment, and it puts that down to list quality more than to the rep. Abstrakt Marketing Group, 2025 data
- Call Jordan, SalesCo Mon 9:02"Hi, is this the owner? We help practices like yours with the patient experience"
- Email Priya, GrowthHQ Mon 9:40I noticed you're in the healthcare space and wanted to reach out
- LinkedIn Sam, Pipeline Pros Tue 10:15I came across your practice and thought it might be worth connecting
- Text Alex, LeadEngine Wed 11:03Do you have fifteen minutes this week to chat?
- Call Taylor, OutboundIQ Thu 1:27"Is now a bad time? I noticed you're in the space"
What changes for your outreach.
What we bring back isn't in a database, can't be scraped, and isn't something you could look up. So nobody else reaching out has it.
"Hi, is this Dr. Patel? This is Jordan with SalesCo. I'm reaching out because we help practices like yours improve the patient experience. Do you have a minute?"
"Dr. Patel, it's Jordan with SalesCo. Your office books every new patient by hand, and Mondays are when it falls apart. We take booking off your staff's plate. Is now bad, or is Thursday better?"
The same goes for the first line of an email, a LinkedIn note or a text.
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Your outreach goes where a yes is possible
Your reps call the companies that need what you sell, and your emails and messages follow. The ones that already have it get a different pitch, and the ones that never will stop getting yours.
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An opener nobody else has
On the phone or in the inbox, it's about them, it's true, and it's not the one they've heard all week.
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A market you don't burn
You know who'd tell you to go away before anyone reaches out, so they're still reachable next quarter.
Every channel your team uses, taken further.
However your team reaches out, the same answer matters most: does this company have the problem you solve, and what's true about it right now. Your reps use that answer first, on the phone, and it carries into every email, message and ad after.
Your reps start with the companies that have the problem you solve, and open each call with something true about them: the office that books every new patient by hand, the one that's booked out three weeks. The first ten seconds of your rep's call are about them, and that's what keeps it going.
A database can tell you a company exists. It can't tell you whether they need what you sell, whether what they have is working, or whether now is the time. We find out before you write the first line, so you send to the companies where it's true, and the opener is something true about them.
A connection note gets one line before it's ignored. Spend it on something true about them that nobody else writing to them knows, and send it to people at the companies that need what you sell.
A text is read in a glance, so it only works when it's about them. The answer on each company tells you which ones have the problem you solve and what's true about them now, so you text the ones that have it, with something true about them in the first line.
A message to a business account reads like everyone else's unless it says something only they'd recognize. Each company comes back with that detail, and with whether they need what you sell, so you write to the accounts worth writing to.
Your list comes back sorted by answer, and that sort is an audience: the companies that have the problem you solve, as a clean list to build an ad audience from. The ad can speak to that problem instead of to a job title.
How it works.
It fits between the list you already have and the outreach you already run. Nothing else changes.
- 1
Work out what's worth knowing, with us
We help you pin down the one thing that would change how your team reaches out, and shape it so businesses give a real answer.
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Send your list
The one you already have, all at once or one company at a time.
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Get every company back, sorted by answer
Each with the answer, the evidence, and what to open with. We keep refining as it runs: you only pay for definitive answers, so getting more of them is on us.
Nothing is sold to the business and nobody gets pitched, and it's done in Streta's name, never yours, so nobody we reach knows you asked. Anyone who asks us to stop is never asked again, and you're told. You decide who to reach and how.
What you get on every company.
The small, human details no database has: who books by hand, which day is chaos, when they'll actually pick up.
What do you most need to know about each company before your team reaches out?
That's what we find out. For example:
- Whether they already offer what you sell
- Whether they're happy with what they use now
- Whether they have what your offer depends on
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An answer
What they told us, like “no machine here” or “booked out three weeks, Mondays are chaos”. You decide who to reach first, what to say, and who to leave for now.
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No definitive answer
It comes back with the reason, never as a blank.
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Asked us to stop
Reported, so your own outreach can honor it. It stays your list and your decision.
You pay only for definitive answers to what you asked, whatever they say: “no machine here” counts the same as “booked out three weeks”. What counts as one is agreed with you, in writing, before the job starts. No answer, or a request to stop, costs you nothing, so the risk of a list that doesn't answer is ours, not yours.
- The answer
- “It's all by hand. Mondays we can barely keep up.”
- What to open with
- Taking new-patient bookings off their hands before the Monday rush.
- What else they told us
- “Thursdays are slow. Mondays are a zoo.”
- Our reading, marked as ours
- Overloaded early in the week. Friendly.
- Asked us to stop
- No
- The evidence, under every answer. So a rep who doubts it can check.
- What to open with. Something true for the first line.
- What else they told us. In their own words, like which days are slow, so the first call doesn't land in their busiest hour.
- Our reading, marked as ours. Where we read between the lines, it's kept apart from the answer. Use it or ignore it.
- Who asked us to stop. The request stays with that company for your own outreach to honor. It stays your list and your decision.
You only pay for answers.
That's where it starts. Your price is sized to your list: how many companies are on it, how each one can be reached, and how much of the recon it takes. We size it with you on the call, on a sample of your list, and you see the exact price before you pay anything.
An answer is a definitive one to what you asked, whatever it says. What counts as one is agreed with you, in writing, before the job starts. Companies with no definitive answer, and any that ask us to stop, come back too, at no charge. The details are in the terms.
We don't promise results. We promise that if it isn't a fit, we'll say so in numbers before you've spent anything you can't get back.
Who it's for.
Agencies
Know which companies on each client's list are worth reaching before the first email goes out, and give clients something real from week one.
Sales leaders and sales ops
Your reps call the companies that could buy first, and open with something true about each one that no database has.
Founders who still sell
Know which companies on your list have the problem you solve before you pick up the phone, and what to open with when you do.
GTM engineers
Fields your enrichment stack can't fill, with the evidence, ready to route on.
Start with one list.
Tell us how many answers a day your team can use and what you need to know about each company. You'll see where your price starts before you speak to anybody, and the exact price before you pay anything.
Streta is operated by Sixteen Ventures LLC.